Direct-booking retention

Bring past direct guests back — at a fraction of OTA cost.

Most guests book direct once, then return to OTAs. ChurnGuard AI identifies loyal travelers due for their next stay and triggers a direct-booking campaign.

Retention Score

Industry Benchmark

+12%
Direct rebooking rate8–14%
OTA commission saved15–22%
Guest LTV uplift+18%
Built for global SMBs — 60+ countries and 60+ currencies supported, with timezone-aware send windows.
What it is

The Hotel Co-pilot.

ChurnGuard acts as a Retention Co-pilot for Hotel owners. It doesn't just show data; it automates the "Next Best Action" for every at-risk customer.

The Problem

Why Churn is "Silent."

OTAs (Online Travel Agencies) charge 15–25% commission on every booking. Most guests book direct once, but return to OTAs for their next trip out of habit. Proactively reaching a past guest with a "Welcome Back" credit 90 days before their typical travel season can save thousands in commission costs.

The Engine

How our AI saves revenue.

The AI segments your guests by travel intent (Business vs. Leisure) and seasonality. It identifies guests who stayed during specific windows (e.g., Summer) and triggers a direct-booking campaign with a personalized credit that is still cheaper than an OTA commission.

AI Intelligence

The signals our AI tracks for Hotel.

01

Days since last stay vs. historical seasonal windows

Monitored daily to detect behavioral shifts 30-60 days before a cancellation event.

02

Average Daily Rate (ADR) sensitivity

Monitored daily to detect behavioral shifts 30-60 days before a cancellation event.

03

Booking channel history (Direct vs. OTA)

Monitored daily to detect behavioral shifts 30-60 days before a cancellation event.

04

Ancillary spend (F&B, Spa) patterns

Monitored daily to detect behavioral shifts 30-60 days before a cancellation event.

05

Guest feedback scores and tenure

Monitored daily to detect behavioral shifts 30-60 days before a cancellation event.

Plus 15+ Industry Signals

Customized to your specific billing and activity data during the first 60 seconds of processing.

Business Impact

Recovered revenue,
not just data points.

Reduce OTA commission leakage by 20%

Increase direct-rebooking rate for past guests

Automate seasonal "Welcome Back" campaigns in 60 seconds

Identify high-value VIP guests for personalized outreach

60s

Time to insight

4.5x

Typical ROI

PII-Safe

Enterprise-grade security

Sample Use Case

How a business like yours uses ChurnGuard to stop the leak.

"A 60-room boutique hotel emails 240 past direct guests with a return-stay credit; 31 rebook direct, saving 18% in OTA commissions."

🏨
Hotel Owner
Customer Profile

Reachability

One click to win them back.

Call

Best for Hotel.

Co-pilot Ready

Email

Best for Hotel.

Co-pilot Ready

WhatsApp

Best for Hotel.

Co-pilot Ready

Push

Not recommended.

The Proper Choice

Why Hotel owners choose ChurnGuard.

FeatureChurnGuard AILegacy ToolsManual / DIY
AI Prediction Accuracy85%+20-30%Guesswork
Setup Time60 SecondsWeeksDays
Hotel Native Playbooks
Automated Action Scripts
Coupon ROI Tracking
Retention Co-pilot Mode

Common Questions

Can I keep the OTAs and just add this?

Yes — this only targets past guests who already booked direct or who consent to direct outreach. OTAs continue to drive new acquisition.

How do you handle multi-property chains?

Use a separate workspace per property or include a property_id column to keep guests grouped correctly.

What about loyalty-tier discounts?

Pass the tier as a column and the platform sizes the offer per tier (no double-discounting your top guests).

Instant Deployment

Recover your first
lost revenue in 60s.

Upload your customer data and let ChurnGuard AI find the accounts you can save today. No code, no card, no long integration.